Tag Archives: Summary

Question 1 – Summary

2 Nov

When people are looking for information on a certain topic the internet is one of the first resources they turn to. Internet is such a large part of our culture now so it is important to understand what we can trust when doing research online. We need to understand how to recognise the signs of a website with credibility and one without credibility. Credibility essentially means how believable the information is. (Fogg, B. J. 2003).

One way to tell if a site has credibility is if you can identify the author of the content. (Struthers, K. 2004). If you can identify an author you at least know that the site isn’t open to anyone to say what they think. You then what to see if the author is an expert in the field in which you are researching. If the author wishes to increase their credibility they should also inform the reader of the date in which their information is relevant. (Hously, S. N/A).

Internet users also judge credibility by how the site is presented. (Lazar, J., Meiselwitz, G., Feng, J. 2007). So it is important to understand the elements of design and use them to your advantage in order to create a website that people trust.

Works Cited

Fogg, B. J. (2003). Credibility and the world wide web. In persuasive technology: Using computers to change what we think and do. Amsterdam: Morgan Kaufman Publishers.

Struthers, K. (2004). Assessing the credibility of online sources. Retrieved from http://www.webcredible.co.uk/user-friendly-resources/web-credibility/assessing-credibility-online-sources.shtml

Housley, S. (N/A) Questioning online credibility. Retrieved from http://www.feedforall.com/questioning-credibility-online.htm

Lazar, J., Meiselwitz, G., Feng, J. (2007). Understanding web credibility: A synthesis of the research literature. Hanover, MA: Publishers INC.


Question One – Summary

2 Nov

Performance load is a term used to describe the amount of physical or mental energy used to perform a task. In modern society it is a common goal to keep the performance load to a minimum, so companies try to outdo each other in creating something with the lowest performance load. There are two types of performance load, cognitive and kinematic.
The amount of the load imposed on working memory is called the cognitive load. (Chen, I., Chang, C. 2009). In other words, cognitive load is the level of ‘mental energy’ required for processing information when completing a task. (Cooper, G. 2002).
Kinematic is the degree of physical activity in which it takes to perform a task.  (Lidwell, W., Holden, K., Butler, J. 2003). The aim is to keep the amount of the kinematic load to a minimum as it will be easier for the person using the product or program.

Works Cited 

Chen, I., Chang, C. (2009) Cognitive load theory: An empirical study of anxiety and task performance in language learning Retrieved from http://www.investigacion-psicopedagogica.org/revista/articulos/18/english/Art_18_348.pdf

Cooper, G. (2002). Cognitive load theory as an aid for instructional design. Retrieved from http://www.ascilite.org.au/ajet/ajet6/cooper.html.

Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic‐usability effect. In universal principles of design (pp. 46). Massachusetts: Rockport.

Question 1 – Summary

1 Nov

Consistency in design is about making elements uniform” (Spool, J. 2005)

Consistency is a factor in design or systems usability, when a design is used consistently it becomes something the viewer can recognise and use past experience to draw an understanding of the system. There are four types of consistency, functional, aesthetic, internal and external. (Lidwell, Holden, Butler, 2003).

Functional consistency is when certain symbols or codes are used on a range of different devices and over time becomes common knowledge for the users. For example, the symbol for a pause button, it is used on television remotes, gaming consoles, stereos and MP3 players. Generally when someone is trying to figure out how to pause something they look for the two vertical lines side by side.

Aesthetic consistency is referring to the consistency in the look of something. Certain brands will use the same style of something to give make it recognizable. The brand Louis Vuitton, a bag or fashion item from the brand can be associated to coming from that brand almost instantly. Consumers also will be more likely to trust a company brand they recognize, “consistency creates impressions of one well-managed image” (Schmitt., Simonson. 1997).

When elements are repeated throughout a design this is called internal consistency. A way to tell the difference between internal and external is that external consistency is “the degree to which a product is consistent with some reference other than a part of itself” (Zuschlag, M. 2010) and internal consistency is the degree in which a product is consistent within itself. (Zuschlag, M. 2010)

Works cited

Spool, J. (2005) Consistency in Design is the Wrong Approach Retrieved from  http://www.uie.com/brainsparks/2005/09/15/consistency-in-design-is-the-wrong-approach/

Lidwell, W., Holden, K., & Butler, J. (2003). Aesthetic-Usability Effect. In Universal Principle of Design (pp. 46). Massachusetts: Rockport.

Schmitt, B., Simonson, A. (1997) Marketing aesthetics: the strategic management of brands, identity, and image New York: Free Press

Zuschlag, M. (2010). Achieving and Balancing Consistency in User Interface Design. Retrieved from http://www.uxmatters.com/mt/archives/2010/07/achieving-and-balancing-consistency-in-user-interface-design.php

Question 1 Summary

1 Nov

Aesthetic-Usability Effect is the idea that when we find something aesthetically pleasing we find it easier to use and we make “subconscious concessions” (Towers, A, 2010) allowing us to over look flaws.  This means that when given a choice between two websites a viewer is more likely to select the aesthetically pleasing design because they will assume it is easier to function. (Lidwell, Holden, Butler, 2003). This is important for designers to understand; in today’s fast paced modern society first impressions are everything if you want your product to be successful. “If something is perceived as beautiful, then according to the Aesthetic Usability Effect, it is more usable as well.” (Budd, A., Clarke, A., Lloyd, I., Adams, C., Weychert, R., Marcotte, E., Rubin, D., Croft, J., Boulton, M., Collison, S., Featherstone, D., 2007)

In everyday life we judge things on how they are presented to us and not what they actually are. “People’s perception and comprehension of the printed words are influenced by how it is presented” (pp. 39, Evans, Thomas, 2008). I have no doubt in my mind that even I judge books and websites based on the way they look. Take the font for example; there are a number of things to consider, size, style, colour. Already there are a number of things to consider. It’s also necessary, particularly for websites, to pay attention to background, color scheme and the way the block of writing is placed. It is not just words that this applies to though. Even when food shopping we find our self more drawn to the packet of crisps with the more appealing packet design, and end up buying it even it is more expensive and you don’t even know what it tastes like.  

Works Cited

Evans, P., & Thomas, M. (2008). Exploring the elements of design: An introduction to the essential principles, elements & visual communication. (2nd ed.). Clifton Park, NY. Thomson Delmar Learning.

Lidwell, W., Holden, K., Butler, J. (2003). Aesthetic-usability Effect. In Universal Principles of Design (Ppp. 18-19). Massachussets: Rockport.

Budd, A., Clarke, A., Lloyd, I., Adams, C., Weychert, R., Marcotte, E., Rubin, D., Croft, J., Boulton, M., Collison, S., Featherstone, D. (2007) Web standards creativity: Innovations in web design with xhtml, css, and dom scripting. New York: Friends of Ed.

Towers, A. (2010)
Aesthetic Usability Effect. Retrieved from http://usabilityfriction.com/2010/03/30/aesthetic-usability-effect/