Question 2 – Examples

1 Nov

I went shopping for a fan for the summer months. I live in a very old house and it’s difficult to keep my room cool. Once I saw this fan I immediately decided I wanted it. I know realise it’s too small, loud and pretty much pointless as I sit here in on a mildly hot day feeling a lot worse than I would with a regular fan.

My radio does work quite well, even though it is a few years old now. The reason I own it though is because it l is a modern looking device. It’s sleek, shiny, black and the way the CD fits in was, at the time, a very new look. The problem with my radio is that I can’t get any radio signal because the ariel is just a wire and never stays in place, a more reliable technique could have been adopted but that may have affected the look of the stereo. It also has a subwoofer, a large box that makes the bass sound better. The box is pretty big and not something I need but what I didn’t realise is that it is necessary for the radio to turn on so I can’t just get rid of it.

My wallet is a gift from a friend who went to Bali, I know they bought it because they know it’s my favourite colour and that I like simple patterns. I do like my wallet very much and I do find it aesthetically pleasing and at first I thought I would have no troubles with it. But when I went to put my cards in I realised the cards are too big for the space provided so the edges of the pocket for the card have torn a little. The clip to undo the coin and note section is really difficult to undo and sometimes I have to use my teeth, also the section is too small and will not close if I have a few too many coins.


Question 1 Summary

1 Nov

Aesthetic-Usability Effect is the idea that when we find something aesthetically pleasing we find it easier to use and we make “subconscious concessions” (Towers, A, 2010) allowing us to over look flaws.  This means that when given a choice between two websites a viewer is more likely to select the aesthetically pleasing design because they will assume it is easier to function. (Lidwell, Holden, Butler, 2003). This is important for designers to understand; in today’s fast paced modern society first impressions are everything if you want your product to be successful. “If something is perceived as beautiful, then according to the Aesthetic Usability Effect, it is more usable as well.” (Budd, A., Clarke, A., Lloyd, I., Adams, C., Weychert, R., Marcotte, E., Rubin, D., Croft, J., Boulton, M., Collison, S., Featherstone, D., 2007)

In everyday life we judge things on how they are presented to us and not what they actually are. “People’s perception and comprehension of the printed words are influenced by how it is presented” (pp. 39, Evans, Thomas, 2008). I have no doubt in my mind that even I judge books and websites based on the way they look. Take the font for example; there are a number of things to consider, size, style, colour. Already there are a number of things to consider. It’s also necessary, particularly for websites, to pay attention to background, color scheme and the way the block of writing is placed. It is not just words that this applies to though. Even when food shopping we find our self more drawn to the packet of crisps with the more appealing packet design, and end up buying it even it is more expensive and you don’t even know what it tastes like.  

Works Cited

Evans, P., & Thomas, M. (2008). Exploring the elements of design: An introduction to the essential principles, elements & visual communication. (2nd ed.). Clifton Park, NY. Thomson Delmar Learning.

Lidwell, W., Holden, K., Butler, J. (2003). Aesthetic-usability Effect. In Universal Principles of Design (Ppp. 18-19). Massachussets: Rockport.

Budd, A., Clarke, A., Lloyd, I., Adams, C., Weychert, R., Marcotte, E., Rubin, D., Croft, J., Boulton, M., Collison, S., Featherstone, D. (2007) Web standards creativity: Innovations in web design with xhtml, css, and dom scripting. New York: Friends of Ed.

Towers, A. (2010)
Aesthetic Usability Effect. Retrieved from