Question Two – Examples

1 Nov

As I mentioned the symbol for the pause button is an example of functional consistency. The two thick vertical lines side by side is a symbol that is used on all kinds of different devices. It is important to have these symbols as it would be messy and confusing if every remote, gaming consol, MP3 plays and radio had the function for each button written in words.

This warning symbol is attached to the cord of my hair straightening iron. This symbol is clearly informing the owner of the product not to get the item wet. This symbol can seen on many electrical devices, but more specifically ones used in bathrooms such as blow driers and curling irons, therefore making this symbol an example of externally consistent as it can be seen on a range of different devices and brands.  

Vera Wang is a fashion label and they use a specific style of font every time the brand name is printed on something. This is an example of a brand using aesthetic consistency in order to make the brand instantly recognizable. There are two main reasons that aesthetic consistency can help a brad sell a product. Firstly, a shopper will take comfort in the fact that they have seen this brand before and will be more likely to trust it. Secondly is that people wear certain brands with obvious aesthetically consistent designs because the brand is accepted by popular culture, or the brand is expensive and wearing it could make the buyer feel superior.


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