Question 1 Summary

1 Nov

Aesthetic-Usability Effect is the idea that when we find something aesthetically pleasing we find it easier to use and we make “subconscious concessions” (Towers, A, 2010) allowing us to over look flaws.  This means that when given a choice between two websites a viewer is more likely to select the aesthetically pleasing design because they will assume it is easier to function. (Lidwell, Holden, Butler, 2003). This is important for designers to understand; in today’s fast paced modern society first impressions are everything if you want your product to be successful. “If something is perceived as beautiful, then according to the Aesthetic Usability Effect, it is more usable as well.” (Budd, A., Clarke, A., Lloyd, I., Adams, C., Weychert, R., Marcotte, E., Rubin, D., Croft, J., Boulton, M., Collison, S., Featherstone, D., 2007)

In everyday life we judge things on how they are presented to us and not what they actually are. “People’s perception and comprehension of the printed words are influenced by how it is presented” (pp. 39, Evans, Thomas, 2008). I have no doubt in my mind that even I judge books and websites based on the way they look. Take the font for example; there are a number of things to consider, size, style, colour. Already there are a number of things to consider. It’s also necessary, particularly for websites, to pay attention to background, color scheme and the way the block of writing is placed. It is not just words that this applies to though. Even when food shopping we find our self more drawn to the packet of crisps with the more appealing packet design, and end up buying it even it is more expensive and you don’t even know what it tastes like.  

Works Cited

Evans, P., & Thomas, M. (2008). Exploring the elements of design: An introduction to the essential principles, elements & visual communication. (2nd ed.). Clifton Park, NY. Thomson Delmar Learning.

Lidwell, W., Holden, K., Butler, J. (2003). Aesthetic-usability Effect. In Universal Principles of Design (Ppp. 18-19). Massachussets: Rockport.

Budd, A., Clarke, A., Lloyd, I., Adams, C., Weychert, R., Marcotte, E., Rubin, D., Croft, J., Boulton, M., Collison, S., Featherstone, D. (2007) Web standards creativity: Innovations in web design with xhtml, css, and dom scripting. New York: Friends of Ed.

Towers, A. (2010)
Aesthetic Usability Effect. Retrieved from http://usabilityfriction.com/2010/03/30/aesthetic-usability-effect/

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